Welcome to Skills and Drills (SND) - where passion meets performance.

We are a high-energy, forward-thinking team dedicated to pushing the boundaries of youth sports training. Built on a foundation of innovation, expertise, and relentless drive, SND merges cutting-edge technology with proven athletic development strategies to deliver real results.

Founded by longtime coach and leader Keith Ferriell, SND brings together elite instructors and sports professionals who share a single mission: to elevate young athletes by sharpening their skills and building their confidence—one drill at a time.

At SND, we don’t believe in one-size-fits-all training. We believe in focused, intentional development tailored to each athlete’s needs. Our programs are designed to challenge, motivate, and empower athletes to perform at their highest level—both on and off the field.

Our mission is simple but bold: to set the gold standard in youth sports training. Through personalized instruction, smart training systems, and a relentless commitment to excellence, we help athletes unlock their full potential.

SND is more than a training company—we are your partner in progress. With a focus on:

- Skill development through precision drills
- Technology-driven training methods
- Athlete-first coaching philosophy
- Unmatched customer support and communication

We’re building a better, smarter future for youth sports—one rep at a time. Join us.  Let’s get better!  Let’s get to WORK!